SHIFT

In 1997 Shift and Jeff Emig set out to do things differently, crafting a narrative that would send reverberations through the sport for decades to ...

The all-new 3LACK Label Jersey, with a multi-paneled, moisture wicking construction, featuring Jeff Emig's 20th-anniversary graphics. In 1997 Shif...

Cab is all about style, creativity, and doing things on his terms; these ideals are the inspiration behind the Cab Collection. The Shift 3Lack Caba...

Cab is all about style, creativity, and doing things on his terms; these ideals are the inspiration behind the Cab Collection. The Shift 3Lack Caba...

Cab is all about style, creativity, and doing things on his terms; these ideals are the inspiration behind the Cab Collection. The Shift 3Lack Caba...

If Chuck Norris were to enter a race to save the World, this is what he’d rock. Our Dead Eye collection takes its name from the soul-less all-black...

Pants 600D polyester main body construction provides durability while minimising overall weight Form fitting for a perfect fit on the bike Str...

Jersey Engineered with articulated, multi-panel construction for a superior fit on the bike Technical moisture wicking polyester main body Ful...

The jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfort and utili...

Introducing the 3LACK Label Pants from our Mexico Collection. The second drop in a series of four destination-inspired collections, this limited ed...

Featuring a minimalistic dual-color design, the 3LACK Label Race jersey is primed to standout on the track for its appearance while keeping you out...

Featuring a minimalistic dual-color design, the 3LACK Label Race jersey is primed to standout on the track for its appearance while keeping you out...

Featuring a minimalistic dual-color design, the 3LACK Label Race 1 jersey is primed to standout on the track for its appearance while keeping you o...

The 3LACK Label Race pants features a minimalistic dual-color design. Shift bar bolt logos flank each outer hip as well as the lower knees. A full ...

The 3LACK Label Race pants features a minimalistic dual-color design. Shift bar bolt logos flank each outer hip as well as the lower knees. A full ...

The 3LACK Label Race pants features a minimalistic dual-color design. Shift bar bolt logos flank each outer hip as well as the lower knees. A full ...

Jersey Engineered with articulated, multi-panel construction for a superior fit on the bike Technical moisture wicking polyester main body Ful...

The all-new 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unre...

The all-new 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unre...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...

The 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfo...